Your organization does great work - but with 1.5 nonprofits in the U.S., how do you break through the clutter - so donors, members, volunteers and other supporters get to know you and care about what you do?
The answer is strong branding. When done successfully, it can help your nonprofit build emotional attachment within the community and attract the attention and support you need.
In this introductory and interactive workshop, we’ll help you figure out your:
Positioning - the big unique idea you strive to own in the minds of your target audience;
Personality - the feeling you want people to associate with your organization
Key Learning Objectives
- Learn what a brand is and how it is much more than just a logo
- Learn how a strong, consistent brand can:
- support fundraising
- attract attention to your nonprofit
- help your organization differentiate itself from others
- help donors, members, volunteers, media and other stakeholders “get” what you do and why you do it
- Learn how to use your brand to more effectively communicate your mission across a range of print and online communications
Who Should Attend
- Beginning / intermediate-level nonprofit communicators at small- to mid-size organizations
- Other nonprofit staff tasked with marketing responsibilities
- Fundraisers
- Board members
You’ll come away with practical tips you can put to use immediately! Bring a bag lunch. Healthy snacks provided.
Julia Reich is a designer and brand strategist. Her company Stone Soup Creative is an Indiana based graphic design firm that creates effective brands, websites, and marketing campaigns to increase visibility, fundraising, and communication effectiveness for nonprofits. Contact her at:
www.stonesoupcreative.com
@juliareich
facebook.com/stonesoupcreative